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Camel Cigarettes PROMO CD The Farm: Free Range Music Mailer - Cancelled Campaign

$ 10.53

Availability: 100 in stock
  • Return shipping will be paid by: Seller
  • Modified Item: No
  • Brand: Camel
  • Condition: CD in Excellent Condition; has never been played. See photos and notes for details.
  • Refund will be given as: Money Back
  • Country/Region of Manufacture: United States
  • Restocking Fee: No
  • Item must be returned within: 30 Days
  • All returns accepted: Returns Accepted

    Description

    Promotional CD Mailer from Camel's The Farm: Free Range Music campaign
    The CD has never been played;
    it has no scratches but some spots I assume from spending a decade in a promo mailer.
    The mailer comes with a booklet featuring information about the bands (below), and an inner "record player" casing that holds the CD.
    Comes with outer mailing container, which is addressed (address obscured on photo for privacy).
    The story behind the mailer and the campaign is as follows:
    Camel launched a “Camel Speakeasy Tour” in 2004 featuring music performers, burlesque performers and illusionists. The brand continued to use experiential marketing in 2006 with “Camel Signature Events” and in 2007 with a “Farm Free Range Music” campaign that associated the brand with indie rock bands. Shortly after an ad in Rolling Stone appeared for the “Farm Free Range Music” campaign, several state attorneys general sued for violations of the MSA because the ad used a cartoon and promoted branded merchandise. As a result, R.J. Reynolds, which owned Camel, canceled the campaign.
    Bands on the CD include:
    The Silos
    Bayside
    Peel
    The Clutters
    Gore Gore Girls
    Bound Stems
    Dirty on Purpose
    Miss Derringer
    The Saturday Nights
    The Tossers
    The Architects